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Launching a private practice

Insights from the industry to get started in the private sector


The ebook includes chapters from


Launching a brand in healthcare

"Identify your targets… ensure that every penny that you invest to acquire patients will be optimised."


How to leverage marketing to generate awareness

"Define your service, highlight its benefits and do everything you can to create a personalised brand of medical care."


Practical tips from a specialist medical accountant

"Your accountant should be one of your most trusted Advisers."


Leveraging the services of a medical assistant

"Relationship building is key and can determine whether your patient decides to book or not."


Optimise your workflows

"We can’t manage what we don’t plan to measure."

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